What is a Contextual Advertising Program?

he most famous contextual advertising program is of course AdSense. But what is the principle behind it.
Quite simply it’s to provide advertising inventory that relates as closely as possible to the content it sits within. Or at least thats my humble interpretation.
The Wikipedia’s comprehensive definition says:
“Contextual advertising is the term applied [...]

Does AdSense Work on Ecommerce Sites? - Ads On Weblogs

Interesting post on Inside AdSense which talks about whether AdSense on an e-commerce orientated web site can affect sales. My first instincts would be to say that of course it has to, afterall every AdSense click takes potential buyers away from your site.
But maybe it doesn’t have to be like that. The example stated on [...]

AdSense Ad Placement Optimization

Ad placement can make a significant difference to your sites revenues. Here are some key points to bear in mind:
1. Ads placed above the fold usually perform better than those below.
2. Placement of ads close to content usually works well as users tend to focus their attention on these areas.
3. Use a stats program like [...]

Tracking and Experimentation are Key to AdSense Optimisation

he Inside AdSense case Study this week is on Fixya.com a consumer electronics portal. The key theme to take away (we’ve said it many times before) is that - “AdSense optimization is to continually test ideas and track the results.”
Use channels within your control panel or install Google Analytics to get a comprehensive grasp of [...]

Blogger Offering Inline Ads

Great news for Blogger publishers - from now on you’ll be able to place Google ads inline of content. An AdSense widget has been provided to implement this easily.
I think it’s widely accepted now that inline placement of ads is really key for optimising Click Through Rate (CTR).
Bloggers instructions are as follows on this:
1. [...]

Google Adsense Just Made A Terrible Mistake

The folks over at Google Adsense just made a big mistake. They just announced that they are changing the referral earnings for the Google Adsense referral program. Note that this only affects those users who are publishing Google Adsense as product on their website. Every other referral program will remain the same. Thank God.
There are [...]

Google AdSense Alternatives

AdSense is a wonderful program. There I said it. It has it’s critics as there are plenty of Google haters with their own agendas out there, but if you look at what AdSense has achieved and is still doing you have to hold your hands up and say congratulations to Google.
But what about the alternatives. [...]

AdBrite vs AdSense

If you’re a website owner, you might be wondering how to make the biggest buck for your bang online. Selling text ads is a proven technique of making money from a site. Two of the most popular ad-serving services are AdBrite and Google’s AdSense.
I still get quite a bit of traffic to the Gmail spooler, [...]